Developing a cohesive brand concept and visual identity for a new home goods company that values stillness, clarity, and most of all comfort. This includes creating the branding and stationery system, developing social media campaigns, advertisements, and producing key marketing deliverables such as packaging, a product insert/postcard, a print ad, and email campaigns.
In order to create the concept for the brand that captures the company’s focus on intentional living and handcrafted quality. i researched companies that used similar visuals and tones as inspiration to develop an identity to reflect the brand’s mood based approach. wanting to develop a simple yet impactful identity that is timeless.
Curating and developing the concepts of cohesive social media posts that showcases the brand’s mood based home goods through warm, inviting visuals and intentional storytelling. the goal was to create a consistent, engaging social presence designed to build connection, inspire curiosity, and introduce the brand’s identity across digital platforms.
Creating simple yet impactful product inserts and postcards that reflects the brands identity in every unboxing experience. Creating a whole collection of designs that offer a personal, memorable touchpoint for customers. these inserts not only show customers brand values but also help create a cohesive, premium experience.
The goal of creating a magazine print is because it communicates both quality and intention, offering readers a clear sense of the brand’s identity and inviting them to explore the aurelia & co experience. The ad captures the brands calming aesthetic through a clean layout, invites curiosity, and shines a light into what the brand has to offer.
Developing a series of email campaigns that include storytelling, clean layouts, and product highlights. The goal was to make it so that each email focused on enhancing customer connection by showcasing new products, and sharing brand values. Using consistent typography, color palette, and tone that aligns with the brand identity creating a seamless digital extension of the brand while encouraging engagement, discovery, and returning visits.
The goal while creating packaging was to develop a design that highlights sustainability and simplicity while reinforcing the brand’s focus. Researching multiple packaging options that are sustainable in order to stay up to brand standards and to represent the brands values. While creating the concept I kept in mind the want for the designs to be cohesive, sustainable, and elevated.
